In a recent blog post, I highlighted the significant shift in Singaporeans’ consumption pattern, from fresh/chilled fish to frozen fish. From 2002 to 2010, frozen fish has expanded its market share from 20% to 40%.
The same trend is observed for the other meat items (except beef which has been high on frozen). Between 2002 and 2010, the market share of the frozen option has shot up:
The consumption trend for chicken is representative:
Total consumption has gone up by 40% from 115,000T to 161,500T. The increase has largely gone to frozen chicken.
In terms of per capita consumption, the figures for 2010 are tabulated below.
Note the pecking order: chicken tops the chart, followed by fish and pork, with beef and mutton several notches down.
From the health view point, this preference for white meat is commendable.
Even more commendable is the consumption for vegetables. At 96kg (in 2010), vegetables exceeded all the meat items. As a former Health Minister and a vegetarian, I say: well done, Singaporeans! Have a healthy year ahead.
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